Privacy Policy

1. Introduction

Welcome to Raya Aesthetics (“we”, “our”, “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website or contact us for our services.

By using our website or submitting your details through any form, WhatsApp, or Google/Meta ad, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following types of information:

Information you provide directly:

• Full name
• Phone number
• Email address (if provided)
• Details about your skin concern or treatment area
• Any other information you share in conversation with us

Information collected automatically:

• IP address and device type
• Browser type and version
• Pages visited on our website and time spent
• Referring URL (how you found us)
• Location data (city/region level only)

Information from third-party platforms:

• If you submit a lead form through Google Ads or Meta (Facebook/Instagram) ads, those platforms share your submitted details with us directly. Please also refer to Google’s and Meta’s own privacy policies.

3. How We Use Your Information

We use your information solely to:

• Contact you to schedule or confirm a consultation
• Understand your skin or hair concern before your appointment
• Send appointment reminders via WhatsApp or phone call
• Improve our services based on patient feedback
• Show you relevant ads on Google or Meta if you have previously visited our website (remarketing)
• Comply with any legal or regulatory obligations

We do not use your information for automated decision-making or profiling beyond what is necessary to respond to your enquiry.

4. Who We Share Your Information With

We do not sell, trade, or rent your personal information to any third party.

We may share your data with the following service providers strictly for operational purposes:

All third-party providers are bound by their own privacy policies. We encourage you to review Google’s Privacy Policy (policies.google.com) and Meta’s Privacy Policy (privacycenter.facebook.com).

5. Cookies and Tracking Technologies

Our website uses the following:

Google Analytics — to understand how visitors use our website. This places a cookie on your browser. You can opt out at: tools.google.com/dlpage/gaoptout

Google Ads Tag / Google Tag Manager — to track conversions from our ads, such as WhatsApp button clicks and phone calls.

Meta Pixel — to measure ad performance and enable remarketing on Facebook and Instagram. This tracks actions on our website such as page visits and button clicks.

You can control cookies through your browser settings. Disabling cookies may affect how some parts of the website function but will not prevent you from accessing our services.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Specifically:

• Enquiry and consultation records: 3 years
• Patient treatment records: 7 years (as required under Indian medical regulations)
• Analytics data: as per Google and Meta’s standard retention periods

You may request deletion of your data at any time by contacting us (see Section 9).

7. Your Rights

Under applicable Indian data protection laws, you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Deletion — request that we delete your data, subject to legal retention requirements
• Withdrawal of Consent — withdraw your consent to be contacted at any time
• Opt-out of Remarketing — opt out of seeing our ads by visiting Google Ad Settings (adssettings.google.com) or Meta Ad Preferences (facebook.com/ads/preferences)

To exercise any of these rights, contact us at the details in Section 9.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. These include:

• Restricted access to patient data within our team
• Secure communication over HTTPS on our website
• Not storing sensitive data on unsecured devices

However, no method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately.

9. Contact Us

For any privacy-related questions, data requests, or complaints, contact:

Dr. Sanskriti Sharma
Raya Aesthetics
C-75, 1st Floor, RDC, Sector 15, Raj Nagar, Ghaziabad — 201002
Phone: 982164 6969
WhatsApp: 982164 6969
Email: rayabydrsanskriti@gmail.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically. Continued use of our website after any changes constitutes acceptance of the updated policy.

11. Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (DPDPA). Any disputes shall be subject to the jurisdiction of courts in Ghaziabad, Uttar Pradesh.